Let me say this up front: I love a good budget doppelganger, and Aldi's new 5-in-1 styling kit is one of the boldest I've seen in a while. The supermarket starts selling it on Sunday for £25, and the internet has already noticed it looks suspiciously like Dyson's Airwrap, which runs a rather painful £379.

Fifteen times the price. Sit with that for a second. I've covered Dyson launches before, and I'm still waiting on detailed reviews of their newest vacuum before deciding whether it's worth the premium. My hesitation applies double here, because £379 for a hair tool is a serious chunk of change no matter how lovely the engineering is.

The Aldi kit arrives as part of the store's Specialbuys range (a clever bit of scarcity theater they've perfected over the years) and comes with five attachments: a dryer head, smoothing brushes, and the curling barrels that made the Airwrap famous. The pitch is "salon-worthy styling at home" without the salon price, or the finance plan.

Now, is a £25 tool going to feel like a £379 one? Almost certainly not. Dyson spent years on the airflow engineering, and if you want to know how the Coanda effect actually works under the hood, my colleague Marcus could explain it far better than I can. The motor, the heat control, the build quality. Those things cost real money to get right.

But I ask the same question about every gadget that crosses my desk: what problem does it actually solve? If you've been curious about multi-styling tools but couldn't justify spending rent money on one, this lets you find out whether the whole category fits into your routine. And that's a genuinely useful job. If it turns out you use the curling barrel every single day, you'll know the Dyson upgrade is worth saving for, with actual evidence instead of Instagram envy.

And if the Aldi version gathers dust in a drawer? You're out £25, not £379. My rule has always been the same: never spend money on technology that works against you, but also don't spend £379 to discover you're not a person who styles her hair with attachments.

A word of advice from someone who has watched these Specialbuys come and go: when Aldi says Sunday, they mean Sunday, and when it's gone, it's gone. I remember when the middle aisle would sell out of a hyped gadget by lunchtime, and nothing about the internet has made that any calmer...

I haven't touched this one yet, so consider my verdict pending until I hear from real users. But as a low-risk experiment in whether your hair routine wants to be fancy? Twenty-five quid is a pretty gentle way to find out.