Well, this story made me smile. According to Yahoo Entertainment, celebrities spent Emmy weekend doing something utterly relatable: asking Apple's CEO to let them have the unreleased foldable iPhone Duo before everyone else. The phone, reportedly priced at $1,999, is apparently the device half of Hollywood wants on day one.

Can you blame them? I've watched this dance play out for decades, and the pattern never changes. Put a shiny unreleased Apple thing in a room full of famous people and suddenly grown adults who have everything turn into kids pressing their noses against a toy store window. It's timeless, really. Human nature doesn't care how famous you are.

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The reported price tag is the part I keep coming back to. Two thousand dollars for a phone. I've been watching Apple launches since the beginning, and if you'd told my younger self that one day a phone would cost as much as a nice laptop, I'd have laughed. But premium foldables have been pushing prices into this territory for a while now, and people keep buying them anyway. Whether Apple can justify the number is a question the reviews will have to answer.

What tickles me is that these are people who could buy the phone a hundred times over. Money isn't the issue. The issue is what money can't buy, which is being first. In Hollywood being first is the whole game, and Apple has always understood that better than anyone. Get the device on the right wrists and in the right hands, and the marketing does itself.

My granddaughter Jess would tell you this is exactly how celebrity seeding works, and she'd be right. It's free advertising dressed up as a favor. Apple wins, the stars win, and the rest of us get to argue about whether a foldable iPhone is worth a mortgage payment. (For the record: wait for the reviews. Mine included, if I can get my hands on one.)

Whether the iPhone Duo lives up to the frenzy, nobody can answer yet, including the stars doing the begging. But if Apple's CEO was fielding requests all Emmy weekend, that tells you the demand is real. And when demand gets this loud, you can bet the preorder servers will feel it too.