If you're the Ultimate Team type who treats transfer market sniping like a second job, this is your week. The FC 27 Web App opens today, September 16, at 17:00 UTC per EA's own forums, and the Companion App refresh follows on September 18 per the official Pitch Notes Launch Update. MSN has the full breakdown of timing and download steps.

Worth noting: EA's own materials disagree on the Web App date. The Pitch Notes Launch Update lists September 17, while the EA Forums confirm today, September 16 at 17:00 UTC. So if you see aggregator articles floating a September 17 date, that's where it came from, and the forums are the more current word. When the app goes live, search for "EA SPORTS FC 27 Companion" on the App Store or Google Play.

Why care? The days between the Web App opening and Early Access on September 18 are the annual grinders' gold rush. SBCs, starter club packs, early market flipping, all of it on a browser tab while you're pretending to work. I was doing this back when it was the FUT Web App for FIFA 13, refreshing a page at my desk to list an IF card, and the fundamentals have not changed in over a decade. My read is staggering these dates keeps that early window busy, though I'm just connecting dots there.

This is the one piece of the FC 27 launch cadence that never surprises me. Which is fine. Some rituals you just keep.