The G-STAR Organizing Committee has revealed the floor map and key content for G-STAR 2026, which runs this November at BEXCO in Busan. The full breakdown over at Inven Global is worth a scroll if you want the layout itself, because the shape of a show floor usually tells you more about the business than any press release ever will.

Quick context for anyone who hasn't followed the show. G-STAR is Korea's big annual gaming expo, and it runs on two parallel tracks. The BTC side, which stands for Business-to-Consumer, is the public-facing half: the booths, the crowds, the noise. The B2B side is where publishers, investors, and developers do their matchmaking and deal-cutting away from all that. I've had the two labels crossed in my head before, and the distinction actually matters, so let's be precise here. Whether you experience the show as a fan or a business depends entirely on which side of that split you badge into.

I made the trip once, years back, right when mobile was eating the Korean market whole, and the booth sizes told the story before anyone said a word. Nexon and NCSoft loomed like department stores while console publishers squeezed into spaces the size of a family mart. In my recollection at least, that era of the show leaned hard toward phone games with booth models and not much else. Whether the pendulum has swung back toward PC and cross-platform titles is the kind of question a floor map hints at but can't fully answer until the booths are actually built.

The reveal itself is mostly logistics at this stage: where the halls sit, how the space breaks down, what the committee is planning around the main event. That's normal for this point in the cycle. Programming, exhibitor lineups, and side events tend to land closer to the show itself, and I'd rather not guess at what's on the docket before it's announced.

If you're anywhere near Busan in November, it's worth a day even if you don't speak a word of Korean. I got through my visit with a phrasebook, a lot of pointing, and one very patient Nexon staffer who wanted to talk about Final Fantasy tactics games for twenty minutes. The universal language of grinding.