Paramount wants to see your dog. not even kidding. they want to know if your dog happens to look like one of the PAW Patrol pups. to hype up PAW Patrol: The Dino Movie they're doing these dog lookalike contests and you can enter your pup if they've got those cartoon rescue dog vibes.

it's pretty straightforward and kind of adorable honestly. show up with your dog, see if it looks like a cartoon rescue pup, maybe win some prizes. one of those promo campaigns that feels old-school in the best way. The Movie Blog has the full breakdown on dates and locations.

I'm not even the target demo for this franchise and I'm kind of into it. my grandma (shoutout to Elizabeth) would've absolutely entered her golden retriever in one of these if they'd existed twenty years ago. she'd have trained the dog to do a little trick for the judges too. that woman did not do anything halfway.

the movie itself leans into dinosaurs, which, from what I can tell, is a pretty solid move on Paramount's part. speaking purely from my own experience with every kid I've ever met... children absolutely lose their minds over dinosaurs. always have, always will. you combine dogs and dinosaurs and it feels like a solid way to keep kids locked in.

no word yet on whether the lookalike winners get any kind of special screening access or if it's just bragging rights and merch. either way, if your local event has one of those dogs that actually does look uncannily like one of the cartoon pups, that video is ending up all over TikTok. dog content always hits and this is basically set up for it.

if you've got a kid who lives for PAW Patrol or just a dog who deserves their moment, check if there's a contest near you. worst case scenario, you spend a saturday surrounded by dogs. literally never a bad thing.